The company is registered as Knight Riders Private Ltd and all vouchers are issued under this name. As the team belonged to Kolkata, with seven home-playing matches in Kolkata last season and with Sourav Ganguly’s involvement in them, the brand used for the team name and the merchandise was “Kolkata Knight Riders” in IPL1.
“If the matches had not shifted from Kolkata, the merchandise would have continued to have ‘Kolkata’ Knight Riders written on them,” said the source.
“KKR is more popular as Shah Rukh Khan’s team than for Kolkata. So, merchandise sales will not be affected. Also, shifting base to other cities like Ahmedabad will help the company manage its administrative issues better and keep it away from more controversies. Dropping ‘Kolkata’ from the team’s merchandise will bring worldwide appeal,” said the source. Reebok sources said merchandise sales in India had dipped by more than 30 per cent this year compared with last year but the opportunity to sell merchandise the world over had opened up. “So, there may not be a dip in overall revenues,” said a source.
Financially, Knight Riders was the most successful franchise last yea
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