Two formidable stars in the business of entertainment in India, STAR Plus & Shah Rukh Khan, have now come together with yet another innovation. For the first time in India, a Hindi general entertainment channel is a team co-sponsor at the IPL. STAR Plus has partnered with Shah Rukh Khan’s team Kolkata Knight Rider (KKR) for the upcoming Indian Premiere League II cricket tournament, being held in South Africa this year. The KKR players will have the STAR Plus logo prominently displayed on the back of their T-shirts during the world’s most enjoyed television experience.
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